Brew York has teamed up with legendary Patisserie Valerie and award-winning Wild Card Brewery to brew a very special collaboration beer.
Slice, Slice Baby is an indulgent 7.5% abv mille-feuille pastry stout, inspired by one of Patisserie Valerie’s best-selling cakes. For the recipe, rich and decadent malts are paired with velvety vanilla to recreate flavours of buttery pastry, indulgent icing, and sweet vanilla custard.
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In 1926 the first Patisserie Valerie opened on Dean Street in London’s Soho. It was an instant success. Nearly one hundred years there are now patisseries spanning throughout the UK and Ireland.
Wild Card Brewery is an award-winning, craft microbrewery based in Walthamstow, founded by friends William and Andrew, and joined later by Jaega Wise (Brewer of the Year, BBC Food Programme Presenter). The brewery has since evolved to produce a range of excellent beers and run two taprooms in East London.
Brew York Head of Marketing, Rachel Auty, says “We are thrilled to have been able to make a collaboration beer with both Wild Card and Patisserie Valerie. As you might imagine the brew day itself was great fun with a LOT of incredible cakes in the building! I can confirm that the signature Mille-Feuille by Patisserie Valerie is absolutely delicious, and we are really proud of how the beer has turned out. With such a great brand aesthetic it was a no-brainer to use the distinct Patisserie Valerie frontage on our can design – the product creative looks as good as the beer tastes!”
Group CMO at Patisserie Valerie, Martin Burke, adds: “As a craft bakery we pride ourselves on our handmade patisserie, with taste and flavour at the heart of what we do. I’m really interested in how we can work with like-minded flavour experts and what better place to start than with the team at Brew York who do this for fun. Key to the partnership is our store in York and opportunity to work with another local brand on such an exciting collaboration like this is fantastic. Bringing together one of our most popular products, Mille Feuille, with a Brew York and Wild Card stout has resulted in the most delicious tasting beer.”
Slice, Slice Baby is a limited special release, available now while stocks last.
A special beer & cake pairing event has been put together to mark the launch – tickets are available here.