Meet our delicious new 5.2% West Coast Pale, brewed to mark the Brave Noise project.
Brave Noise is a global collaborative brew project advocating for a better beer industry. In May 2021 Brienne Allan of Notch Brewing in the US asked on Instagram “Have you ever experienced sexism in the beer industry?” which quickly triggered a response to send shockwaves throughout craft beer. To keep the momentum going and show support for all those who spoke out, breweries around the world were invited to brew their own ‘Brave Noise’ beer, actively share their Code of Conduct, and make a donation to a cause that exists to help shape a better beer industry where everyone is safe and welcome.
Rachel Auty, Head of Marketing, says: “The impact Brienne’s question has had is being called the beer industry #MeToo and some important conversations and self reflection has resulted. In making this beer Brew York declares a commitment to looking at how we can do better, and support other projects and good causes along the way. We care deeply about the wider industry we operate within, and we want to do what we can to make it the best it can be. This is work that will never be ‘finished’ and we should never rest on our laurels. We are learning all the time.”
A donation from the sales of Brew York’s Brave Noise beer will go to The Egalitarian for their Safe Place Project. The Egalitarian exists to challenge systemic gender inequality and injustice and they offer community-led and data-driven training and certification for pubs, bars and clubs, designed to keep people safe and help businesses thrive.
They recently ran an anti-sexual harassment, assault and violence programme with 20 Head of Steam management teams – now all certified Safe Places – and Brew York recently brewed a collab beer with them to go on the bars at Head of Steam venues. The Egalitarian also trains students’ unions, such as Reading and Salford so far, and events companies and festivals such as Cirque du Soul and El Dorado, on unacceptable behaviours on a night out, effective allyship and how to create an empowering and respectful workspace.
The donation from Brave Noise will help fund/ subsidise some anti-spiking and effective ally taster sessions for bars and venues which include advice on how to identify, prevent and respond to inappropriate behaviour in the night time economy.
Find out more at www.theegalitarian.co.uk
Brave Noise is a limited release available from Tuesday 28th February until it sells out. See www.brewyork.co.uk/shop