The Rise of Juice Forsyth
This summer we’re celebrating our best-selling juice-bomb with £5 pints and more!
First brewed in 2018, Juice Forsyth has become our most popular beer of all time. It’s easy to see why. Lashings of pineapple, passionfruit & mango create a really rather delicious tropical explosion in the shape of this fruited IPA.
IPA – or India Pale Ale – has become the most popular beer style in the UK over recent years. Beer drinkers just can’t get enough of those flavour-packed hops! Juice Forsyth is made with Cascade, Citra, CTZ & Mosaic hops, which marry perfectly with the pineapple, mango and passion fruit to create a moreish citrus juice bomb.
We sold an equivalent of 5,000 pints a week of Juice Forsyth last year, and we expect that to rise to 9,000 pints a week over the next year. That means we currently sell what amounts to a pint of Juice Forsyth every 2 mins with that set to increase to a pint EVERY 67 SECONDS!
It’s a beer we are incredibly proud of, and we are on a mission to get it into the hands of as many people as possible. As part of this the beer is now listed in all of the top five UK supermarkets too, and we export it globally, including to Norway, Finland, Italy, Hong Kong, Portugal, Netherlands, and Jersey, with a huge new listing in 448 stores across Sweden set to go live.
A packaging rebrand is underway, set for launch in the autumn of 2023, with the aim to refresh and modernise the design, making it more stand-out on the shelf and on the bar with clear naming and descriptors to help with purchaser decision-making.
What’s more, across 2023 the Juice Forsyth Portfolio Project includes a release of four limited special editions of the signature beer – Vegan Juice Forsyth, Deuce Forsyth, an imperial 8% version, Exotic Juice Forsyth, a guava, banana and mango version, and a Dark Fruits Juice Forsyth, due to be released in the autumn.
Over summer, we’ll be running a special campaign – ‘It’s Got To Be Juice’ – designed to put a spotlight on our super-tasty IPA, as we think it’s just the PERFECT beer to accompany a summer of socials and sun-catching.
We want to share our love of Juice Forsyth as part of the perfect picnic, holiday, festival, wedding, and more. For these warm, sunny days there’s no doubt it’s a beer that hits the spot – every time.
Throughout July we’ll be announcing:
- £5 pints of Juice Forsyth at all of our venues
- Special deals and limited-availability packs of Juice Forsyth on the webstore
- A massive prize draw to WIN a luxurious Juice-fuelled 2-night stay in York, or a YEAR OF JUICE!
- Limited-edition It’s Got To Be Juice merch and giveaways
- We’re also asking YOU to share photos from your own Juice-fuelled, sun-kissed adventures
After all, it’s summer so it’s got to be Juice, hasn’t it?
Ts and Cs apply. All promotions end 03.09.23