Contact us: info@brewyork.co.uk

Brew York (R)evolution Crowdfunding – Q&A

www.crowdfunder.co.uk/brewyork

The Community – Brew Yorkers

What is the community? What does becoming part of it mean?

 It means you will become a ‘Brew Yorker’. Brew Yorker’s will get regular news updates letting them know about the latest events, beer releases and promotions, but most importantly they’ll get 24 hours advance access to ticket sales for any event held at Brew York. Given the Saturday of the last event sold out this should be worth any contribution alone! 

Double Your Money

How does the double your money work?

What every value you pledge to double your money you will receive twice that value back in beer vouchers to spend in the Brew York bars. Obviously we don’t want everybody cashing in their vouchers in week one as it would kill our cash flow so these will be released to you in four instalments over 10 months.

When will the beer vouchers be released to me?

  • Voucher 1 will be released 1 month after the completion of the Crowdfunding exercise. This is likely to be before we have completed the work on the street food beer hall, but as the vouchers will be valid in all Brew York bars you can spend them in the Brew York taproom whilst you await completion of the extension.
  • Voucher 2 will be released 3 months after the first issue date (so by the end of month 4 after Crowdfunding completion you will have your money back and everything after that is a bonus!)
  • Voucher 3 will be released 6 months after the first issue date
  • Voucher 4 will be released 9 months after the first issue date

 So in summary by the end of ten months after the end of Crowdfunding you’ll have all of your money inclusive of the doubled up value. 

Worked example: 

  • Invest £500 to get £1000 in beer vouchers
  • 1 month after conclusion of Crowdfunding receive beer voucher worth £250
  • 4 months after conclusion of Crowdfunding receive second beer voucher worth £250 (so you have all your money back at this point)
  • 7 months after conclusion of Crowdfunding receive third beer voucher worth £250 (first bonus £250)
  • 10 months after conclusion of Crowdfunding receive fourth and final beer voucher worth £250 (second bonus £250) 

What form will the beer vouchers come in?

We are looking at options but it is our intention that with each ‘voucher’ release you will be given a gift card loaded with the appropriate value. Each time you make a purchase this will then be swiped through the till and the balance will be left for you to use against further purchases.

 How will I receive change for a transaction paid for with one of my vouchers?

 As we plan to run with a gift card option, you will not be given any physical (cash) change. Any balance will remain on the card and can be redeemed against any future purchase.

What can I spend the beer vouchers on?

For all we call them beer vouchers you can spend them on any of the following: 

  • All beers in the Brew York bars (Tap Room, Hoptail Lounge and Street Food Kitchen)
  • All other forms of drink in the Brew York bars (Cider, Wine, Spirits, Soft Drinks, Hoptails etc)
  • Any Merchandise (T-shirts, Hoodies, Glassware etc)
  • Any bar snacks served at a Brew York bar
  • Entry Fee’s for any event
  • Tokens for any event

Why can’t the vouchers be spent on the food in the street food kitchen?

The street food will be run on a concession basis so unfortunately vouchers cannot be redeemed there

How long will I have to spend my vouchers?

From the point of issue the balance on each voucher/gift card will remain valid for 2 years, so plenty of time for drinking up!

Bonuses

(Each reward option comes with a bonus such as a discount or an item of merchandise)

I’m not keen on the particular bonus option (i.e. I don’t like the particular beer offered). Can I substitute the option? 

If you have any queries and want to substitute something then please let us know. Naturally we’ll let you swap out one type of beer for another and accommodate any other request as best we can.

 

Tap Room In Your Living Room

Does the bar have to be brought to my home, can it be brought elsewhere? 

Don’t worry about the fact we’ve titled this ‘Tap Room In Your Living Room’. If you want us to bring the bar to your wedding venue, party venue, corporate event whatever, providing you’re within the 25-mile radius it’s all doable. 

Is the drink provided only beer? 

Yes, but there will be the option of cask beer, keg beer or both. 

Can we have input into the beer provided? 

Yes we would work with you to come up with an agreeable line-up dependent on what we have available at the time. 

 

Enjoy a Brew Day With Us

 How do I know if I will be able to make the date?

 We would work with you to come up with a date that works for us both. There will be plenty of options.

Will we be able to have input on what is brewed?

We will try and co-ordinate your brew day so what is being brewed is one of your preferred Brew York brews.

 

Design a Brew With Us

How do I know if I will be able to make the date?

We would work with you to come up with a date that works for us both. There will be plenty of options.

How much input will I have into what is brewed?

You will get to name the style of beer being produced and nominate the key elements of the recipe, which we would then work on together. We would request that the beer is less than 6% in strength however as our minimum production quantity is 1650L and large volumes of stronger beers are harder to sell.

You will also get to name the beer. We will need to verify your chosen name is suitable and has not been used previously, but most things should be ok.

Having named the beer you will then work with our design team to come up with a design for the packaging (Cask and/or Keg, but also Can)

How will the naming and branding of the beer work?

You will make suggestions for the name. We will ensure that the name is suitable and not previously used by another brewery. You will then create a design brief for our branding team (United by Design) to work from (suggested colour scheme, any ideas for characters or other forms of design, style descriptions, wording for the back of the can etc).

When would the launch take place?

Dependent on the beer produced most likely going to be around one month after the brew date. We would work with you to come up with a date that is agreeable to both parties.

 

Learn to Brew With Us 

How do I know if I will be able to make the date?

We would work with you to come up with a date that works for us both. There will be four dates to choose from.

What will we brew?

This will be agreed on the day between all attendees.

When will the beer be served?

The beer will be on the bar approx. one month after the brew date.

When will I receive my £25 bar credit?

You will receive your £25 gift card on the brew day. You are then free to spend it immediately on the day or you can wait until the day the beer you have brewed is on the bar (we’ll keep you posted on when that is going to be).

 

Come and Taste with Us

How do I know if I will be able to make the date?

We would work with you to come up with a date that works for us both.

What kind of beers will be served?

Ideally we will be serving a very eclectic array of beers including cask, keg, pale, dark, strong, weak, sours etc. If there is however something in particular that you’d like to see included/excluded then let us know.

What if I know I’m not going to like a particular option (i.e. I don’t like dark beers)?

We have a broad enough range of beer options to offer substitutes should there be any particular style that is not to your liking.

 

Make Hoptails With Us

How do I know if I will be able to make the date?

We would work with you to come up with a date that works for us both.

What are hoptails?

Hoptails are cocktails made from some of our delicious brews that have been designed by our resident mixologist John. Staff favourites so far include the Hans Gruber (made with Goose Willis, Rhubarb Gin and Chambord) and the White Russian made with Imperial Tonkoko. These have proved to be huge hits at our events and will be a regular feature once the expansion is completed.

What type of hoptails will be made?

This would be agreed with our mixologist John, but he will happily take suggestions if there is a particular favourite you’d like to see made.

 

Cook Street Food With Us 

How do I know if I will be able to make the date?

We would work with you to come up with a date that works for us both. There will be four dates to choose from.

What kind of food will be cooked?

This would be agreed with our soon to be resident chef Mark Hill. You can rest assured though that whatever you come up with it’s going to be delicious if Mark’s had a hand in making it!

 

General

What if I want to contribute but want to do something a little different to those options listed or I want to combine some options? 

We are happy to consider any special requests and/or custom requirements. Just drop an email to info@brewyork.co.uk with your queries.

I have another question that is not covered here? 

Just drop an email to info@brewyork.co.uk with your queries and we’ll get back to you as soon as we can.